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Apps we used

Airtable [embed airtable]

Here's a template CRM (customer relationship manager) that we custom built. This served as a master list of all our customers. It recorded the events and event types. This helped out to make relationships between events to share more contextual and specific marketing to previous customers based on their past activity. Bear in mind, this was all very manual at the time. It could be automated with expensive, but we didn't have the budget for that kinda software.

Use the template. You need an Airtable account to use it, create one with our affiliate link. Facebook Group Mailchimp We used a Facebook Group to collaborate as a team